Notice: ComeOn! isn’t available anymore to UK players – please pick another brand to bet at.
ComeOn is a traditional online bookmaker that has been in operation since 2009. Even though the operator has less experience than the established UK betting brands, it is proven over almost a decade of bookmaking which is more than many of the new breed of operators. The owners of the site are based in Malta and the company is licensed and regulated by the Malta Gaming Authority. ComeOn does not have a retail division so all the resources can be used to create a positive online betting experience. The core product is a sportsbook but customers with ComeOn! can also place wagers on casino games, in a live casino and on virtual sports.
Users of the site in Great Britain come under the license and regulations of the UK Gambling Commission. This is one of the most respected regulatory bodies in the industry and its standards of compliance are stringent. The ComeOn sign up offer meets the guidelines for fairness and transparency. The welcome bonus is for £10 in the form of a free bet after a qualifying bet for the same amount. The bonus is subject to the following Terms & Conditions:
It must be said that the value of the ComeOn welcome bonus could not be any less. Other operators offer more lucrative bonuses up to £100 in the form of bet tokens. However, the ComeOn offer is a genuine 100% matched deposit and bet bonus. The value of the bonus equals the deposit and bet amount. The turnover and odds restrictions are not too stringent and the offer is realistic within the timeframes. However, due to the low value other features of the ComeOn service provide more incentives to open an account, deposit funds and place bets.
In addition to the new customer offer, ComeOn features a package of ongoing sports- specific promotions for existing customers. Some of these offers have a limited life but others are not dynamic. At the time of writing customers with ComeOn could benefit from the following promotions:
ComeOn offers enhanced odds related to players or teams competing in the Premier League in England and the other three professional leagues. The site also features odds boosts for other sports when the event or individual justifies an offer. There are no minimum stakes as such but bets are accepted at the discretion of the ComeOn trading department. The odds boosts are marketing led so bets will probably be limited to small stakes for each customer.
Multiple bets with two or more selections are entitled to a profit boost of up to 15%. The additional winnings are based on a sliding scale from 2 to 15% for doubles to multiples with 11 legs or more. The most that can be won as a result of an acca boost is £10,000. The offer applies to the main leagues in football, basketball and ice hockey and all tournaments in tennis. The offer only applies to pre-match bets and any in-play bets do not qualify. Bets must be placed on selections at 1/2 or bigger.
Customers who have a winning multiple bet on American sports receive extra profit of up to 20% depending on the number of selections. The combo must have at least two legs and can be placed in pre-match markets for matches in the NHL, NFL, NBA and MLB. The winnings boost ranges from 2% to 20% for doubles to multiple bets with 11 or more legs. Each team must be backed at odds of 1/2 or bigger and the most that can be won from the boost is £10,000.
ComeOn pays out up to 50% extra winnings on successful tennis multiples. The more selections in the bet the bigger the boost. The extra profit percentages range from 2% to 50% and the number of selections in a qualifying bet ranges from two to 10 or more. The most that can be won as a result of the boost is £10,000 and each selection in the bet must be at odds of 1/2 or bigger. The offer applies to all tennis matches offered by ComeOn across the major tours.
‘Sports’ is the third option on the main menu on the ComeOn homepage. Customers can locate a market by entering keywords and phrases into a search box. The Most Popular betting leagues of the day appear in a separate list to the alphabetical list of betting sports. The main sports page has a banner link to the welcome bonus and displays the current in-play betting events.
Customers with ComeOn can bet on over 40 sports. The site is UK and mainland Europe facing which means the popular betting sports in those locations are covered comprehensively. In addition to the regular betting sports, ComeOn offers odds on virtual sports, Esports, Politics, TV and Awards. In terms of the number of betting markets at the time of the review the most popular betting sports are football, tennis and horse racing. Here is information about the options for each of these sports:
In line with virtually every online bookmaker that does not cover a niche sport, the most popular betting sport by some way with ComeOn is football. The operator offers pre-match, in-play and ante-post betting for the main domestic leagues in Europe and South America and many less high-profile competitions. The most bet on football leagues are the Premier League in England and the Champions League.
ComeOn displays the match result market for each fixture with the three outcomes of Home Win, Draw and Away win, after 90 minutes and injury time. There is a link to the additional markets of which there are about 140 in the following categories:
The match winner market is compiled with a betting margin of about 3.4% which is lower than the average and offers excellent value. The operator accepts bigger bets on Premier League fixtures than matches in minor leagues in Europe and the rest of the world. There are lower limits for the more exotic bets like the correct score.
The most popular outright winner markets are for the Premier League and Champions League and the finals of major international tournaments like the World Cup and European Championships. However, customers can place ante-post bets on a wide range of leagues and Cup competitions from all around the world.
Tennis numerically in terms of bets is often the second most popular sport with ComeOn. During the American Football season from September to early the following year at times there are more bets for this sport than tennis. Matches occasionally appear in the Most Popular list but generally tennis markets can be located from the option on the A-Z list of sports. The tennis events appear in a daily match list and there are also some matches for the following day. Customers can place tennis bets on tournaments on the ATP and WTA, Challenger and ITF tours.
ComeOn displays the two-way match winner market and there is a link to additional markets of which there are about 30. These betting options appear under the headings of All Markets, Match, Set and Match Specials. Tennis is rare in that more bets are placed on in-play markets than pre-match. The sport lends itself with live betting due to fluctuations in the scoring and the odds. ComeOn bets point by point which means both players can be the favourite and underdog in a short space of time. Customers with ComeOn can cash out tennis bets to guarantee a profit.
Horse racing is still the core betting sport in betting offices in the UK and Ireland. That means any UK-facing online bookmaker is expected to provide a horse racing service. Indeed many new customers may be attracted by some decent odds for a horse running today or in the future. The day’s race meetings in the UK and Ireland can be located from an option on the Most Popular list. ComeOn provides betting on major international meetings and future races in the UK and Ireland. There are ante-post odds for the championship races at the Cheltenham Festival and standalone races like the Grand National over jumps and Derby on the Flat.
There is a fully functional ComeOn mobile app. The iOS version can be downloaded but the Android version cannot as gambling apps have been removed from the Google Play Store. The desktop website can be installed on smartphones and tablets as long as the browser is mobile-optimised. There are no mobile-specific offers but the app replicates the PC product. New customers using mobile devices can claim the welcome offer and the ongoing promotions for existing customers. The display could be improved but overall the ComeOn mobile product works well.
ComeOn is a traditional bookmaker and the service is enhanced by the following features:
The cash out option allows customers with ComeOn to have more control of their bets. If the market moves in favour of the bet it can be closed during the match to ensure a known profit. Conversely, if the market goes against the bet the potential loss can be fixed and limited depending on the odds at the time of the cash out request. Bets can be cashed out or the offer can be rejected and the bet remain open. Cash out betting is available for a selection of sports and betting markets.
ComeOn allows customers to place in-play bets on many events across the main betting sports. The most popular sports for this type of betting are football and tennis. At the time of writing there were current in-play events for 10 sports. There is no live streaming but bettors can view a graphical representation of the action and refer to live match data. Betting is suspended after a key event such as a goal, sending off and penalty in football break of serve and set winner in tennis.
ComeOn provides customers with a decent range of banking options, including debit cards, e-Wallets and safe prepaid cards. Deposits are instant and generally free of charge and limits range from €10 to €10,000 depending on the method. Withdrawals may be subject to a fee imposed by the provider and are subject to delays over 2 to 7 business days depending on the method.
Here is a step-by-step guide to getting started with ComeOn:
Some online bookmakers offer 24/7 customer support but hours are limited with ComeOn. The department is open from 08:00 to 21:00 which is an area for improvement. Support staff are helpful and well-informed but the lack of overnight support is a negative. Customers can contact support staff by phone and email and there is a Live Chat facility. Many issues can be resolved with reference to an extensive FAQ section. ComeOn has measures to control addictive and excessive gambling by some customers and there are links to bodies that offer support to problem gamblers. The operator is registered with the Independent Betting Adjudication Service (IBAS) which settles disputes between ComeOn and customers.
ComeOn is one of several online bookmakers that is trying to gain market share in the UK where the trusted and established brands dominate the market. The operator has become more-Europe facing where betting is less regulated. At the time of writing the bookmaker had been operating for 10 years so systems are in place to attract new players and maintain the loyalty of existing customers. The design is simple and the bonus Terms & Conditions are transparent and fair. Desktop and mobile customers can claim the welcome offer and ongoing promotions for current players.
ComeOn has many features of a well-functioning online sportsbook. The sign up process can be completed in seconds and all the main betting sports are covered and some of the more obscure. The account management and betting environment are safe and secure. Overall, ComeOn provides a decent sports betting service which can be improved with the introduction of some missing features, such as live streaming and 24 hour support.