Welcome to our rundown of the latest and greatest new betting sites in the UK. Whether you’re an experienced bettor or new to the world of online sports betting, you’ll discover that it’s not just veteran bookmakers that have a lot to offer. Here, we provide an expert analysis of the industry’s newest names, with emphasis placed on promotions, trends, and the pros and cons of each. Our goal is to help you to make a balanced, well-informed decision when choosing a new betting brand.
MIN. deposit : 10
Innovative social features
Free soccer betting tips
MIN. deposit : 10
Live streams and video highlights
Price boosts available on daily markets
MIN. deposit : 10
New Aspire Global brand
Combo Boost for football
MIN. deposit : 10
Acca protection & boosts
Wide range of deals
MIN. deposit : 10
Money-Back football deal
Exceptional mobile apps
MIN. deposit : 10
Up to 77% acca boost
Speedy cash out tool
MIN. deposit : 10
1000s of markets on football, tennis, etc.
Good Rewards Programme
MIN. deposit : 10
Excellent soccer coverage
80+ US racing markets
MIN. deposit : 10
Fantastic live betting tools
Very good selection of payment methods
MIN. deposit : 10
Good sports coverage
Solid welcome offer
MIN. deposit : 10
Generous welcome offer
Mobile app for both iOS and Android
MIN. deposit : 10
Good range of football betting options
Fair odds
MIN. deposit : 15
Generous welcome bonus
Good range of banking options
MIN. deposit : 10
Wide range of offers
24/7 customer support
MIN. deposit : 10
Easy-to-use and efficient bookmaker
A large number of sports
Picking a new betting website is easier said than done, particularly with the wealth of options you’re given nowadays. That said, these are the following key factors we’d recommend always keeping in mind during your research:
Newly licensed betting sites don’t have the track record of older, established operators. Therefore, you need to find other reasons to trust them. By far, the best way to develop this trust is by finding the licenses a website has, which should include one with the UK Gambling Commission (UKGC) or a regulator that is approved by the UKGC (e.g. Gibraltar). Other security aspects to be on the lookout for are data encryption (SSL encryption) and anti-fraud measures.
A quality welcome offer can easily be enough to sway you between one betting site and another. Don’t be taken in by the title of the offer, however. Instead, delve into its terms and conditions (T&Cs) to check whether it’s offering genuine value and if the rules are fair and transparent.
Quite simply, you need to be sure that if you want to bet on something you will be able to. Check not only that your favourite sports are in place, but that there’s enough depth to the markets too. Naturally, the more actual bet types those markets have, the better.
Problems can arise, even with top new UK bookmakers. What’s important is that those problems are addressed and resolved quickly. Check to see if the bookie provides a few direct contact options, preferably live chat. Also investigate what the contact hours are for the available communication options. It’s important that you can get the help you need when you really need it.
Ongoing promotions are a great way for bookies to deliver extra value to bettors and reward them for their loyalty. They’re not always the strongest suit for new sportsbooks, so, if you can find one with quality longer-term deals, that’s a major bonus. Again, though, be sure to check the T&Cs before committing to an offer.
Few bookmaker features are as coveted as live streaming. Having the ability to watch the live action really enhances a punter’s sports betting experience, and this is especially true for live bettors. Live streaming allows in-play punters to get a true sense of a game’s flow, thus enabling them to make far more informed wagers. Most of the very top bookmakers in the UK support live streaming, and you usually only need a positive account balance to use the service. If in-play is a priority for you, we highly recommend choosing a bookmaker that offers this feature.
It’s easy to become distracted by flashy bonuses and promotions. Experienced punters, however, know the value of consistently getting the best odds. Why would you wager £100 to win £80 with one bookmaker, when you could place that same bet to win £90 or even £100 with another brand? Winning money by betting on sports is tough enough, without having high ‘vigs’ or ‘overrounds’ eating into your bankroll. Overall, getting the best odds really can be the difference between losing money and making a profit.
Mobile betting has revolutionised the way people place wagers. Whilst betting apps were all the rage a few years ago, most reputable operators now have mobile platforms that only require you to have a wireless signal and a web browser. These web-based platforms and apps give you full access to your bookmaker and allow you to place bets, withdraw winnings, and even use a live streaming feature so you can watch the live action when you’re on the go. Many top UK bookies go so far as to offer special bonuses to those who use their app or mobile platform.
Punters in the UK might not be able to use a credit card at UK betting sites for legal reasons, but they still have an abundance of safe, secure, and fast payment options. Debit cards, prepaid cards, bank transfers, and eWallets like Skrill and PayPal are popular in the UK. Whilst it isn’t always possible, we recommend you use a payment option that facilitates both deposits and withdrawals. Doing so ensures that you won’t face any unnecessary delays when you wish to withdraw your winnings.
To some extent, every brand we’ve recommended here could be defined as an ‘all-rounder’. That said, different bookies definitely excel in different areas. Below, you can see our favourite young betting sites when it comes to some of the most important criteria of all.
🥇New Bookmaker That Offers the Best Sign Up Offer – LiveScore Bet
🥇Top New Betting Site for Horse Racing – SportNation
🥇New Bookmaker with the Best Mobile Experience – SBK
🥇Best New Fast Withdrawal Bookie – Betiton
🥇Top New Betting Site with Live Streaming – QuinnBet
🥇Best New Bookmaker with the Widest Payment Options – MyStake
🥇New Bookie with the Most Competitive Odds – Kwiff
MIN. deposit : 10
Fantastic live betting tools
Very good selection of payment methods
MIN. deposit : 10
Good sports coverage
Solid welcome offer
ZetBet – 2024
ZetBet is indisputably a brand new bookmaker, launching for the first time in spring 2024. It does already have licenses in the UK, Malta, and Ireland, however, and this – combined with a nice set of security features – should reassure you that you’re in safe hands. While there’s no downloadable app here, desktop and mobile punters alike can enjoy a solid all-round sportsbook. This features an impressive range of betting markets, including a particularly user-friendly bet builder, some very hand bet boosts, and a top-notch cash out tool. ⭐Visit ZetBet >>
JeffBet – 2024
Few brands deserve the title of brand new betting site more than JeffBet. It’s a completely fresh addition to the scene, only launching in April 2024, but has already secured licenses with the UKGC and MGA. This, and its PCi certificate, should both reassure you that you’re in safe hands, and 24/7 support is on hand. Bettors will find it easy to grab free bets here, and the live betting tools are particularly strong. Elsewhere, while there’s no mobile app, the mobile version of the main site is impressive. ⭐Visit JeffBet>>
DAZN was already a big name in the world of live sports streaming. In December 2024 it also became one of the biggest new UK bookies to hit the market in recent years. The site looks fantastic, and ticks most of the boxes you’d expect from such a big brand, including live chat, a UKGC license, live statistics, strong security, and a nice range of betting markets. A mobile app hasn’t yet been put in place, but the attractive desktop site adapts very well indeed to mobile devices.
MIN. deposit : 10
New Aspire Global brand
Combo Boost for football
MIN. deposit : 10
Generous welcome offer
Mobile app for both iOS and Android
MIN. deposit : 10
1000s of markets on football, tennis, etc.
Good Rewards Programme
MIN. deposit : 10
Good range of football betting options
Fair odds
MIN. deposit : 10
One of the most popular new UK betting sites
More than 40,000 live events month
MIN. deposit : 15
Generous welcome bonus
Good range of banking options
BetTarget is a very young bookie indeed, having only launched in December 2023. There’s plenty of experience behind it though, with the platform itself having been developed by industry veterans Aspire Global.
It’s fair to say that his new betting site doesn’t create the best first impression. Between the font, colour scheme, and general layout, it all looks a bit dull. Dig a little deeper though, and you’ll find a very good betting site here.
New customers can benefit from a ‘Bet £15, Get £10’ welcome offer. There’s also a ‘Combo Boost’ deal, which increases your winnings on multiples by up to 77%, and you can both place and cash out in-play wagers.
The range of sports isn’t enormous, but you still have around 25 different options. Horse racing isn’t included, but the likes of football, motorsports, tennis, golf, and cricket all are. The football section is absolutely massive, with over 2,000 individual markets to choose from, and the eSports area is also impressive. Even if it doesn’t look great, the interface is very straightforward to navigate, so you can access all these markets easily.
If you have any issues on BetTarget, you can get in touch via either live chat or email, with support being offered between 8am and midnight each day. There’s also a massive FAQ section, which will answer most of your queries immediately. Finally, BetTarget is definitely a legitimate brand, holding licenses with both the UK Gambling Commission (UKGC) and Malta Gaming Authority (MGA). ⭐Visit BetTarget >>
Betzone – 2023
Betzone certainly creates one of the better first impressions among the top new UK bookmakers, offering new customers up to £60 in free bets. This great welcome offer is backed up by a very wide range of betting options. While we’d like to see more payment options, you can still enjoy solid iOS and Android mobile apps, reasonable customer service, and a license with the United Kingdom Gambling Commission. Elsewhere, despite the online sportsbook launched in 2023, the Betzone brand has a track record stretching back to the 1970s. ⭐Visit Betzone >>
Having launched in 2023, Mr Rex still qualifies as a new betting site in the UK, but has had a decent amount of time to optimise its offering. This shows in a few different ways, including a streamlined user interface and the provision of plenty of popular payment methods. Mr Rex is also fully licensed with the United Kingdom Gambling Commission, and – while live chat is absent – the bookie responds fairly quickly via email. Finally, while there’s no downloadable app, the desktop site has been nicely-adapted for mobile devices. ⭐Visit Mr. Rex >>
BetMVP creates a nice first impression, with its cool, black-and-gold colour scheme. This early momentum is continued thanks to excellent live betting tools and a broad range of betting markets. Its status as one of the top new betting sites is cemented by some enticing offers, including Acca Insurance. Also, live chat support is provided for users, although no mobile app is currently provided. Whilst there’s definitely a relatively short track record, with the brand only launched in mid-2023, a license with the UK Gambling Commission reduces concerns over its lack of long-term reputation. ⭐Visit BetMVP >>
Tebwin is one of the latest newly licensed bookmakers from ProgressPlay. Therefore, though the brand itself was only launched in 2023, it still has plenty of experience behind it. This experience shows in its enormous range of betting markets, plus a great selection of payment methods, and top-quality live betting tools. Around the clock (24/7) customer support is also provided, and the site is licensed in both the UK and Malta. The only real drawbacks are the absence of a mobile app and a lack of variety in the ongoing promotions. ⭐Visit Tebwin>>
Highbet doesn’t create the best first impression among the new bookies we’ve looked at here, but don’t let that put you off. Beneath a mediocre visual appearance lies a user-friendly platform housing a pleasingly diverse range of betting markets, a bet builder, and more. Highbet also takes its security very seriously, with the likes of 128-bit SSL and powerful firewalls in place, and live chat support is available 08:00-00:00 each day. Despite only launching in 2023, it also already holds licenses with both the UKGC and MGA. ⭐Visit Highbet>>
Avabet was launched in May 2023, and is one of the most well-rounded newly licensed UK bookmakers around. Its sizable market selection is split into over 50 categories, and provides access to over 40,000 live betting events each month. The prices here are also excellent, and – while there’s no downloadable app – the site handles brilliantly on both desktop and mobile devices. Avabet also holds celebrated security certificates and a license with the UKGC, and the support team responds promptly and helpfully to email queries. ⭐Visit Avabet>>
MIN. deposit : 10
Live streams and video highlights
Price boosts available on daily markets
MIN. deposit : 10
Wide range of offers
24/7 customer support
MIN. deposit : 10
Easy-to-use and efficient bookmaker
A large number of sports
MIN. deposit : 10
Up to 77% acca boost
Speedy cash out tool
MIN. deposit : 20
Focus on e-Sports and football markets
No-download software
MIN. deposit : 10
Great live football betting
US horse racing coverage
MIN. deposit : 10
Excellent soccer coverage
80+ US racing markets
MIN. deposit : 10
Excellent football area
Live chat help available
MIN. deposit : 10
Competitive odds
1000s of pre-game and in-play markets
BritainBet definitely qualifies as a new betting site, having only launched in 2020. You wouldn’t think it was so young to look at it, however, with a polished user interface and several excellent promotions available. These include a Rewards Program, which provides continual benefits. BritainBet also has licenses with both the UKGC and MGA, and offers a range of secure and well-known payment options. There’s an excellent Android app available too for mobile users, and live chat is not only available, but extremely easy to access. ⭐Visit BritainBet >>
There are many reasons why LiveScore Bet should be counted among the best new betting sites. For starters, it comes with plenty of pedigree despite only launching in 2020, being part of the well-regarded and successful LiveScore Group. It’s definitely safe too, with not only security measures in place, but also licenses in both the UK and Gibraltar. Both the iOS and Android apps are absolutely fantastic, and – on both a desktop and mobile device – you can enjoy a bet builder, live horse racing streaming, excellent customer service, and more. ⭐Visit LiveScore Bet >>
Another of ProgressPlay’s newly licensed UK bookmakers, betDukes went live in late 2020. The bookmaker has licenses in both Malta and the United Kingdom, and BetDukes covers a good selection of sports and events from all over the world. The odds aren’t exactly the best around, but they are far from being bad. You can find well over 100 pre-match betting options for major events, as well as plenty of live wagering opportunities.
BetDukes does not offer an app, but mobile users can simply use their browser to access everything on the site. This includes the ongoing promotions, and the customer service, which is available 24/7. ⭐Visit BetDukes >>
WinstonBet is another new sports betting site in the UK. Operated by ProgressPlay and licensed in Malta and the United Kingdom, WinstonBet serves up competitive live and pre-match odds on a good selection of sports and events. Like many other ProgressPlay sites, the welcome bonus is a little small, and there aren’t a lot of regular promotions for existing customers.
Whilst WinstonBet doesn’t currently have an app, punters can simply use a mobile browser to sign up, deposit, place bets, and use features like cash out. Customer service reps are there to help you via live chat from 8am until midnight GMT every day. ⭐Visit WinstonBet >>
Operating company ProgressPlay has created a range of new sports betting sites in the UK. BetDuel, released in June 2020, is definitely one of its top brands. It ticks all the boxes when it comes to safety and fairness, having a full range of security features and multiple licenses in place. While it lacks a mobile app, there’s a nice range of payment methods available, the site is streamlined and easy to navigate, and – in terms of special offers – there are competitive leaderboards, cashback deals, a rewards program, and more. ⭐Visit BetDuel >>
Though SponsioBet only launched in 2020 as a new betting site, it was developed by industry veterans ProgressPlay, who continue to operate the platform now.
The SponsioBet sports betting platform will immediately prove easy to use, whatever your experience level. Whilst it does operate across a whole series of individual sections, these are completely intuitive, meaning you’ll be able to start using it without issue immediately. The platform does lack higher-end features, such as streaming, but those which are in place work well. The live betting features are particularly impressive; the process of browsing live markets and sticking down an in-play bet is phenomenally quick and easy, and a visualisation tool gives you a good feel for the matchup.
You’re also given ample peace of mind about the security and legitimacy of this platform. Both are ensured by the licenses, which come from the prestigious UKGC and MGA. There are also specific measures to protect your account, among which include 128-bit SSL encryption. In the unlikely event that you have an issue, you can either use the FAQ, or reach out to the customer service team via live chat or the ticketing system.
SponsioBet does not boast the most appealing sign up offer, however. At first glance it seems good, handing you a £10 free bet in exchange for a £10 deposit. But, like some of the other welcome offers we’ve looked at, it’s spoiled somewhat by strict rollover requirements. ⭐Visit SponsioBet >>
Betiton might not have the sleekest interface, but don’t let that fool you. Under the surface, this is already a seriously competent sportsbook, despite having only launched in early 2020.
Any Betiton sports review should get off to a good start, courtesy of their excellent welcome offer. You only need to bet £15 in order to get a £10 free bet, which is already good value. Even better, though, is the lack of rollover requirements for winnings from that free bet. The token must simply be wagered at odds of 4/5 or higher, which, again, is perfectly fair.
Backing this up is a decent selection of ongoing promotions. Though the specific offers change, you’ll usually be able to get a tidy Acca Boost to increase your winnings on multiples. Aside from these promotions, and live betting tools and virtual sports, there aren’t too many other exciting features on Betiton. There are no mobile apps whatsoever available, for example, although the mobile version of the main site is actually very good. Like the desktop version, it’s not flashy, but it gets the job done. In fact, the simplified interface is perfect for sticking down quick bets when you’re on-the-go.
If you encounter any problems with Betiton, the support team is never far away. They’re available via live chat, phone, and email, from 06:00 – 23:00 every day of the week. Finally, Betiton is also fully licensed and regulated with both the UK Gambling Commission and the Malta Gaming Authority. ⭐Visit Betiton >>
MyStake went live in 2020, and was created by the relatively little-known OnyxioN B.V. Whilst these factors may dissuade some punters, the brand is licensed in Curacao, meaning it has been vetted for both security and fairness. There’s also plenty to get excited about here, with lucrative special offers and a heavy focus on eSports betting cementing this as one of the best new bookies around. There’s also 24/7 support, plus an unusually broad range of payment options, including cryptocurrencies, although a downloadable mobile app remains absent. Aside from a lack of mobile app, the other downside is a lack of license from the UKGC.
Like Tebwin, BetNeptune is one of the many newly licensed UK betting sites created by expert developers ProgressPlay. This provides a definite guarantee of quality, particularly when it comes to the betting markets, in-play and cash out tools, and diversity of payment options. The odds are also solid, and whilst they lack variety, there are still plenty of ongoing promotions to choose between. We also love the inclusion of 24/7 support, although like most ProgressPlay brands, there is no mobile app available, despite BetNeptune being around since 2020.
MIN. deposit : 10
Innovative social features
Free soccer betting tips
MIN. deposit : 10
24/7 customer support
Successful European brand
MIN. deposit : 10
Many outright soccer bets
Intuitive modern platform
MIN. deposit : 10
Widespread deposit options
Multiple football offers
If you are a user of social media, particularly Facebook and Twitter, you likely have noticed the advertising campaigns of SBK. They target a young audience daily on social media and that approach has led to a rapid growth in popularity. SBK is another brand that’s mobile only, focusing everything on allowing customers to gamble on the go.
The mobile app is virtually flawless and it allows you to enjoy the thrill of a bet when you want, where you want, on what you want. Get your cash down on football betting, horse racing, greyhounds, boxing, tennis and more, all at the tap of a button. You are in complete charge of how you spend your stake money and that has been a long time coming. The SBK advertising campaign offers customers the chance to be one of the first to experience the boldest prices and newest features in betting. ⭐Visit SBK >>
MIN. deposit : 0
Excellent range of offers
Quickly-growing brand
While the Mansion brand has been around for a long time, MansionBet itself only launched in 2018, making it a relatively new betting site. MansionBet is based in Gibraltar and is licensed by the UKGC. You can place pre-game or in-play wagers on over 30 sports using the MansionBet app for iOS and Android, or by using your mobile device’s browser. The welcome bonus is a a decent ‘Bet £10, Get £20 deal, and the range of ongoing promotions is also respectable. You can contact support over the telephone or by using live chat, with agents available between 08:00 and 2300. ⭐Visit MansionBet >>
SwishBet is still a relatively new arrival on the sports betting scene, having been founded in 2018. Whilst the brand’s official name is ‘SwishBetCasino’, there is absolutely a fully-functional SwishBet sport section in place too.
We’ll admit, it’s not the prettiest platform visually. Look beyond that, though, and you’ll find one of the most intuitive interfaces of any young sportsbook. Navigating this platform really is an absolute cinch from the beginning, making it perfect for even inexperienced bettors.
That’s not to say, of course, that there’s nothing here for the veteran punter. Far from it! Aside from an enormous range of markets, there are flawless in-play and cash out features in place. The customer service offering is also highly professional, with live chat available from 08:00 – 00:00 each day. Bettors new and old can be confident in their account security too, thanks to the latest encryption and protection technologies, and licenses with respected gambling bodies in the UK and Malta.
Of course, SwishBet isn’t perfect. Both the welcome and ongoing promotions won’t appeal to everyone. They do offer nice value via free bets, but come with some tricky rollover requirements attached. The lack of any apps is a problem too, particularly with the mobile website being lackluster.
With all that said, SwishBet is a highly-competent and usable platform, which facilitates easy betting for bettors of all experience levels. ⭐Visit SwishBet>>
MIN. deposit : 10
Regular Rewards Boosts
Live global racing streams
MIN. deposit : 10
Acca protection & boosts
Wide range of deals
MIN. deposit : 10
Boosted specials on football
Various free bet offers
This is a brand that seems determined to do things differently and ruffle a few feathers in the process. They want to shake things up and show customers there’s a new way to bet that’s twice as exciting as before. The growth in popularity of online betting has made for a cut-throat business, but bookies like Mr Play are thriving because they are bold and innovative.
Mr Play pride themselves on their modern pulse betting promotion, and this offer alone shows us exactly what they are all about. The website needs a bit of work as it’s often a step behind compared to the free-flowing apps of the competition, but Pulse betting makes it worth it. Mr Play has a Malta head office and a background specialising in casino betting. As such, they’ve approached the sportsbook industry from a fresh angle that allows them the chance to do things differently. ⭐Visit Mr Play >>
QuinnBet was a top new UK bookmaker in 2017 and is licensed by the UKGC. Football fans are particularly well-served here, as the site covers leagues from all over the world. The odds are highly competitive and QuinnBet offers a variety of football promotions including a Bore Draw money back deal, Football Acca Bonus, and a daily free bets offer. You can download the iOS and Android app or simply use your mobile browser. And if you have any questions, you can use the live chat feature or email to contact a customer service rep. ⭐Visit Quinnbet >>
Whilst SportNation is not technically a new sports betting site in the UK (making it a little older than other entries on this list of new betting sites), it was revamped back in 2017.
SportNation offers good odds on almost any sport you can think of, from football and cricket through to cycling. The site even allows you to live stream horse races in the UK and Ireland, although, this feature does not extend to other sports. You can use your mobile browser or download the SportNation app, which actually includes mobile-exclusive bonuses. Finally, customer service reps can be reached using live chat between noon and midnight GMT. ⭐Visit SportNation >>
Horse racing is certainly the oldest betting market in Britain, which is still wagered on regularly today. It also remains incredibly popular, being situated only behind football in terms of the sheer number of online bettors each day.
Actually licensing horse racing betting isn’t always easy, meaning it’s not a given that newer sportsbooks will offer the market. That said, plenty manage to overcome this obstacle, providing betting opportunities for courses in the UK, Ireland, USA, and other countries too. This includes some of the brands we’ve recommended here, with the likes of Highbet and Tebwin being just two examples.
Horse racing might be an older betting market, but make no mistake, when it comes to sheer popularity – particularly for online betting – football absolutely remains the dominant sport. As such, it’s no surprise to see that just about every sportsbook around – both newer and older – will provide markets for the beautiful game.
Of course, there’s plenty of variety when it comes to the actual quality of those markets too. The best younger bookies will manage to provide both pre-match and in-play betting opportunities for matchups all around the world. They’ll also give you a wide choice of bet types, allowing you to wager exactly how you want to on each individual game. BetNeptune and MyStake are just a couple of new football betting sites which excel in this area.
Not so long ago, sportsbooks and casinos were seen as two completely separate types of betting sites. We’re happy to say that those days are behind us. Nowadays, many online gambling platforms will actually provide both betting markets and casino games, all housed within the same site. Each side of the business can be accessed via one account, with switching between the two usually being as easy as a single mouse-click or screen tap.
It’s not a given, however, that every sportsbook you sign up to will also provide you with casino games. That’s particularly true for younger sites, which obviously won’t have had as much time to put all their features in place. As part of our testing, we’ve specifically looked for, found, and analysed a wide range of new UK sportsbooks which do indeed offer casino games in addition to betting action.
There are certain things that you should always look for before opening an account with a newly licensed UK bookmaker. Obviously, the most important thing to check for is a license from the UKGC, but here are five other important things to add to your checklist.
Registering at a brand new bookmaker is a quick and straightforward process. There may be a couple of minor differences between brands, but the general flow is the same. Simply follow these easy steps to get started.
There are many pros and cons to choosing a new betting site over an established name. Gone are the days when major bookmakers needed only to open a betting office near a pub or sports venue to be successful. Online gambling changed all that and it also opened the door for hundreds of startup betting businesses. It has led to a fiercely competitive industry with online bookies literally going to war to catch your eye. It truly has become a buyer’s market and that’s great news for punters.
If you’re making the move from betting in store to betting online, you will likely notice many unfamiliar names and that can be confusing. Who should you trust? Where can you get the best odds? Which firms are capable of living up to their bold promises? Knowing the answers to these questions could be the difference between making a regular profit from your love of sports betting and losing out.
It is important to say at this stage of our review that you would be missing out on broader betting opportunities and experiences to only bet with the same bookmaker simply because you always have done this in the past. This is especially true if you’ve only bet in shops. In other words, if you’ve always visited your local William Hill, this doesn’t mean you must remain loyal to them when choosing an online bookie. In this day and age, gambling online with only one bookmaker, without exploring other options, is akin to having one hand tied behind your back.
Do your research. Look through the many firms to check which are offering the best odds, the most generous promotions, and that run with a modern mobile app and website. To stand any chance of making a reliable profit in sports betting, you need to ensure your cash is working as hard as possible on your behalf. Get the best deal around and grab it with both hands. You can even sign up to a few different betting sites and take advantage of the welcome bonuses and free bets before deciding on which you like best. There’s certainly no rule against that.
It’s certainly easier to go with a famous, established sportsbook, but that doesn’t necessarily mean it’s better. In fact, there are plenty of good reasons to go with a new betting site instead, with these being the biggest advantages:
⭐Excellent Welcome Offers – After launching, a new sportsbook’s number one goal is clear – get as many new customers as possible, as quickly as possible! Welcome offers are a tried-and-tested way to do just this, which is why some of the best around can actually be found on new betting sites.
⭐Valuable Ongoing Promotions – To ensure long-term success, a new bookie can’t merely rely on bringing in new customers. They must persuade customer to keep coming back over the long-term. By far, one of the best ways to achieve this objective is with ongoing promotions that are attractive and provide genuine value too.
⭐Intriguing Innovations – Older established bookies can naturally be reluctant to make major changes. New bookies, by contrast, have far less to lose and are much more willing to innovate. This can manifest itself in a few ways, like cool new features, unusual promotions, or uncommon bet types.
⭐Superior Customer Service – The gap between older and newer bookies has closed significantly when it comes to customer support. In fact – with fewer customers to deal with – the direct support at new sportsbooks can be at least as good, if not better than that at a much larger, busier bookie.
⭐Attractive Odds – This is another obvious target area where new sports betting sites in the UK can gain an advantage over older ones. When it comes to popular markets in particular, you’ll often find their odds are even better than those at the biggest bookies. Certain markets are frequently made even more enticing courtesy of Bet Boosts, Enhanced Odds, and so on.
❌New betting businesses sometimes have much less of a budget to work with compared to the established names and that often hits their advertising budget hardest.
❌Less experience in the field means new faces may have less markets on your favorite sports when compared to the famous bookies.
❌Many newly licensed UK bookmakers don’t offer a live streaming service, as they don’t yet have the budget or online capabilities to add it to their website and mobile app. If you enjoy watching sports on TV that’s no big deal but many punters enjoy watching and betting in-play through their app and mobile device. It’s the modern way to gamble.
One of the main concerns with opening an account and betting with a new online bookmaker or a firm you may not have heard of before, is the issue of trust. Can you trust this faceless, startup bookie with your stake money, personal details and your bank account? It’s an important point and one that every online backer should give serious consideration to. It’s so important, in fact, it often puts players off changing accounts, even though they know they could get a better deal elsewhere. You’ll be glad to know that we’ve done the hard work and research to ensure every firm mentioned in this review is 100% trustworthy and reliable.
There are also a few things you can do yourself to set your mind at ease and put online betting firms to the test. The first one is to check if they are licensed and regulated by the UK Gambling Commission. This regulator is no pushovers, it only grants a license to operators who are active and serious about both security and transparency. There should be a UK Gambling Commission badge proudly displayed on the homepage (usually near the bottom) of every website that falls into this category. If you have to go digging around looking for it, it’s probably not there. If there is no UK Gambling Commission license, we highly recommend avoiding the site.
Another way to check the security of an online gambling site is to find out if they have invested in the latest and most up to date measures to protect your sensitive and private details. A state of the art encryption service is what you’re after here. This is a programme operated by a third party that mixes up and codes all your bank details and important numbers. In short, your info is never seen by another human, including the staff employed by a bookmaker. All the top betting brands have this, the UK Gambling Commission requires it, and you shouldn’t settle for less. It should be easy to investigate a site’s security measures, as there is typically a page dedicated to security, with all the vital details found there.
Setting up an account should be swift, straightforward, and seamless, but it should also require a security check. We’re not talking jumping through hoops here, but if the operator does not require you to provide valid proof of your identity and residence, then the company is not complying with UKGC regulations and is not protecting you or their business from fraud and other online criminal activity.
The UK Gambling Commission is perhaps the most widely-respected gambling regulator on the planet. An operator who seeks a gambling license from the UKGC must put in a lot of time, effort, and money before they earn approval. They need to prove beyond a doubt that they have the capital and a solid business plan. Furthermore, the UKGC has to be certain that the prospective bookmaker will operate to the highest standards for security and fairness to protect UK citizens.
Once a newly licensed UK bookmaker secures a license, the UKGC maintains a close watch to make sure the bookie stays compliant. Simply put, you can trust UKGC-licensed sites because the operators are heavily invested in their ventures, and they can’t afford to risk losing such a massive investment over shady practices and unethical behavior.
The main objectives of the UKGC are to keep illegal and unethical activities out of gambling and to protect vulnerable people. They have no qualms about dishing out hefty fines and even revoking the licenses of new UK bookmakers that fail to meet these objectives.
In general, we’re massive advocates of using brand new betting bookmakers. That said, there is still some additional risk attached to industry newcomers compared to the proven track record you’ll get from the older, more established sportsbooks out there.
All the top new betting sites we recommend have already been thoroughly scrutinised. If you want to carry out checks on a site for yourself, though, these are a few warning signs to be aware of.
With new sportsbooks, it’s never a guarantee that – after launching – they’ll still be around in a few years time. Here’s a quick list of the new betting sites which have closed in recent times, along with the reasons why.
There are many new betting sites that are well worth your consideration and that can even enhance your betting experience. It can be disadvantageous to dismiss new sites simply because they are new to the industry. Being new often means they are dynamic and competitive and are keen to make a lasting impression from a customer’s first visit. New bookies are also modern, and that counts for a lot with today’s punters. Not only do today’s punters want the best odds and most eye-catching promotions, they also desire an intuitive and engaging website and user-friendly mobile app.
At betat.net we provide expert reviews about the UK sports betting industry’s newest names. We give you our honest inside scoop on the promotions, betting markets, bet types, features, mobile experience, payments, customer support, security and the pro and cons of each brand we review. We want to provide you – a fellow punter – with valuable insight to help you make a knowledgeable choice when selecting the best new bookmakers.
Unfortunately not. While betting apps are quickly developed by many online bookies, not all will have the resources to do so. For times when a mobile app is not available, punters can generally still place bets using their mobile phone or tablet’s internet browser, with all of the same markets and features likely to be available there too.
Yes, as long as they hold licenses with regulatory bodies like the UK Gambling Commission and have the right security measures in place.
Before potentially signing up with a recently created bookie, it is important to ensure that they are safe. The first thing to look out for is a gambling license from the Gambling Commission. Meanwhile, bookies should have been independently audited before they go live. Punters should also look at reviews and feedback before registering. Additionally, be sure to consider the payment methods accepted.
The gap between mobile betting on older bookies and new UK betting sites has closed dramatically in the past couple of years. All new sportsbooks will have a mobile website, and many either launch with an app, or provide one after a few months. For mobile-only bettors, the app from SBK is arguably the best one.
It’s difficult to conclusively say that even the top new UK bookmakers offer ‘better’ odds. There’s simply too much variation from bookie to bookie. As noted, however, it’s pretty rare to find a new sportsbook offering bad odds.
In order to claim an offer from a newly licensed bookmaker, punters are normally required to make a qualifying deposit or bet. No-deposit offers are very rare today, however, welcome bonuses, free bets and price boosts are fairly easy to obtain by punters, with signing up and depositing generally being all it takes.
In order for betting sites to legally accept players residing in the UK, a license from the Gambling Commission must be held. A legitimate betting site will state who they are licensed by and display the logo of the regulator. Any who fail to do so should not be trusted.
New betting sites are often appealing because they offer something different to pre-existing bookies. Whether it be a generous welcome bonus, competitive odds or a unique feature, new bookies must do something to stand out from the crowd. New bookies are also often at the forefront when it comes to technology, offering features such as mobile-first betting, cash out and live chat support.
Yes. When it comes to the most important fundamentals – odds, markets, customer support, payment methods, and so on – the best new bookies are already level with the biggest older sportsbooks. The only area where new sites tend to lag behind are mobile apps and certain special features, with the likes of live streaming still being a rarity.
