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MoPlay has been operating since 2018 so is a newcomer to the traditional online bookmaking industry. The company does not have a retail division so the focus is on serving their online customers. The owners are Addison Global Ltd based in Gibraltar and the license has been issued by the Gibraltar Gaming Commissioner. Customers in Great Britain come under the license and regulation of the UK Gambling Commission. The core product is sports betting but the MoPlay site also features casino games, a live casino and virtual sports. The site can be accessed using desktop computers and the latest mobile devices.
The Gibraltar and UK licensing authorities are well established and have an outstanding reputation. That means any welcome bonus they monitor must meet strict standards for compliance. The regulatory bodies can issue fines or revoke a license which means MoPlay are compelled to be fair and transparent with the welcome bonus and other promotions.
The MoPlay welcome offer of £30 (or currency equivalent) in the form of free bets is subject to the following Terms & Conditions:
The welcome offer value is about average but the rules are achievable and the time frames manageable. This is a genuine 300% matched bet bonus because the value of the free bets is three times the value of the qualifying bet. Other operators have more lucrative welcome offers but more stringent staking and odds rules apply. The MoPlay welcome offer provides a good incentive to open a new account, make an initial deposit and activate the bonus by placing a qualifying bet.
MoPlay has a decent welcome offer but also caters for existing customers with a range of ongoing promotions. These offers are not individual event-specific but are more generic across the full range of betting sports. The following promotions complement the MoPlay sign up offer of £30 in the form of free bets:
The Club ProMo was reintroduced at the start of the Premier League season in England. However, the qualifying bets and free bets apply to any sports market. Existing customers must stake £25 in one 7-day period from Monday to Sunday to receive £5 as a free bet at the start of the next week. In subsequent weeks the qualifying bets will activate a £5 free bet and entry into a competition that provides additional rewards. Customers must opt-in to this promotion and stake £25.
The Bet Blast promotion provides odds boosts on selected events, which are generally fixtures from the Premier League in England. Odds are enhanced one hour before the event starts and will be taken down once the action begins. Each Bet Blast will apply to pre-match single markets and the bets cannot be cashed out. If a market involves a player who does not appear in a football match, bets are void. The offers are valid fir 90 minutes only in a football match unless otherwise stated.
Odds upgrades are similar to Bet Blasts but they are long-term and do not have a limited shelf-life. The upgrades are issued a few days before the relevant fixture while Bet Blasts are quick offers designed to have an immediate impact. The most popular sports for these odds upgrades are football and tennis. There are generally about 10 upgrades for each fixture or match. The options are often related which means that the odds are adjusted downwards accordingly.
‘Sports’ is the first option on the main menu on the MoPlay Home page. The main sports page displays a banner for the welcome offer and a banner for one of the odds upgrades of the day. The current live events are displayed by sport and there is a link to each live betting event. There is also a selection of the most interesting betting options of the day and the latest odds.
The sports betting markets can be located in a number of ways. Customers can enter keywords in a Search box to identify the team, match or league. The Popular Events show the most bet on leagues and competitions which are mainly related to football, horse racing and tennis. Customers can choose from about 30 sports for their betting. In addition to the regular sports, customers can place wagers on E-Sports, Politics and TV and Entertainment. The sports on the main list appear alphabetically below the most popular sports and the top three in this list are football, tennis and horse racing.
In line with the majority of online bookmakers, football is the most popular betting sport with MoPlay. Odds are available in pre-match, in-play and ante-post markets for leagues and Cup in mainly Europe and South America and to a lesser extent the rest of the world. In MoPlay’s short life the most popular leagues for betting are the Premier League in England and the Champions League. MoPlay displays the date and time of the fixture and the three-way match winner market.
There is a link to the additional markets of which there are about 100 in total. Other betting companies offer up to 400 football betting options but many are obscure and exotic. The related football markets appear under the following headings:
The match winner market is compiled with a profit margin of 6.81% which is significantly higher than average. MoPlay are not competing on the value in the odds but the package of welcome and ongoing offers and other site functions. The site also features outright winner ante-post betting for many football leagues and competitions. The Premier League and Champions League generate most betting interest.
Tennis is the second option on the sports menu. Matches are organised by country and at the time writing MoPlay cover tournaments from the United Kingdom, United States and Australia. Tennis is a virtual 12 month sport and in any week there are regular tournaments from the ATP, WTA, Challenger and International Tennis Federation (ITF) tours. MoPlay publishes betting options for the main international team competitions, such as the Davis Cup for men and Fed Cup for women.
MoPlay publishes two-way match betting with a margin of 6.80% which is about average. The site features a small number of related markets such as handicaps and totals. There are more exotic options for the bigger matches, including the correct score in set games and sets. MoPlay offers outright winner betting on the main team competitions and upcoming Grand Slam tournaments. These include the Australian Open at the start of the year and the Wimbledon Championships in August
Horse racing is the traditional betting sport in UK betting offices. Any UK-facing bookmaker is expected to provide a comprehensive racing service. Many European and further afield bookmakers do not cover horse racing because there is very little interest in parts of Europe and South America and Asia. MoPlay offers day-off-the-race odds on today’s meeting in the UK and Ireland. The site also features ante-post betting for major international races and meeting s in the UK.
The racing service includes track derails such as the distance and effect of the draw. There is basic information for each horse and a form guide. Customers can see the previous odds and current odds so get a feeling for how the betting is developing. The market is typically compiled with a margin of 2% for each runner. The betting options include win, each-way, Forecasts and Tricasts. A number of horses from different races can be combined in multiple and system bets.
MoPlay offers customer a mobile version of the website that can be accessed using Android and iOS devices. The website can be downloaded to both types of the mobile device if the browser is mobile-optimised. There is also a downloadable app for the iOS phone and iPad. In each case the installation procedure is quick and easy. The mo-play apps are fully functional. They have all the account management and betting functions available on the website. MoPlay does not offer and new and existing customer promotions. However, mobile users can claim the welcome bonus of £30 as free bets. Customers who use the app can also enjoy the package of ongoing offers.
MoPlay is a traditional online bookmaker that provides an excellent range of markets. The sports betting service is enhanced by the following betting features:
One of the recent developments in online betting is customised betting. Customers with MoPlay can create a personalised bet by selecting multiple options from one fixture. The MyPlay facility includes many options and most are not available in the regular betting. At the time of writing customers could bud a bet from football and basketball matches but the range of sports could be increased in the fullness of time.
Best Odds Guaranteed (BOG) is available for all meetings in the UK and Ireland. The service is not available the night before the race but comes into operation at 9am UK time on the morning of the race. Customers who take a price on the selection that has a different Starting Price will have winning bets settled at the best odds. The service is not available for ante-post betting and international racing.
The MoPlay cash out option allows customers to close a bet before expiry during an in-play bet. The original bet is from a pre-match market or earlier in the live event. The thinking behind cash out betting is to guarantee a profit regardless of the final outcome or limit the loss. The value of the cash out offer depends on the original bet and the current odds. Customers can cash out the bet or reject the offer.
Banking transactions can be implemented using debit cards, pre-paid cards, Bank Transfer and e-Wallets. Deposits are immediate and free while withdrawals have standard delays and the service provider may apply a nominal charge.
Potential new customers visit the MoPlay Homepage and click ‘Join Now’. Customers enter personal information, an optional promo code and a unique Username and password. Once the required fields have been populated the new customer confirms the account. A zero account balance appears.
New players are prompted to make an initial deposit which is the second stage in claiming the welcome bonus. The minimum deposit £10 and customers can choose from a range of banking methods. Once the deposit has been confirmed the funds are available for betting and are included in the account balance.
Customers locate the market and click the odds of the desired selection. Bettors select the odds and specify a win or each-way bet. The stake unit is entered and combines with the selections and type of bet to calculate the return stake which appears on the screen. The account balance reflects the stake and bet after placement.
The MoPlay customer support department is open from 7.00am to midnight each day. Other companies provide 24 hour support but the Mo-la coverage is adequate. The FAQ section covers many issues. However, customers can contact MoPlay by email and phone. The site features a Live Chat service and there is a social media presence with accounts on Facebook and Twitter.
MoPlay is one of the new breed of online bookmaker that does not operate an estate of betting offices in the UK. The financial resources in the budget can be solely used to provide a better online betting experience. The operator is not over generous with the welcome offer. However, customers can claim an achievable welcome bonus. All players can enjoy a decent package of ongoing promotions. There are several missing features but they could be introduced once the site is established.
The MoPlay sports betting service has a few minor flaws which do not spoil the overall experience. There is a fully-functional site for PC and mobile users which offers odds on the main betting sports and some of the more obscure. There is no live-streaming but in-play customers can view a graphic of the progress of play. Odds are generally about average but high for some sports, including football. The MoPlay site caters for recreational players and professionals. It is a good destination for sports betting customers in the UK and other parts of Europe and the rest of the world.